Music magazines a very popular however there isn't a range of genres available on the market. The majority of magazines available are rock/Indie. For example: Q, Kerrang and NME are all a similar genre which means some people are missing out if they don't enjoy this particular genre of music.
From looking at my questionnaire results I can see that the majority of my participants were female and aged between 15- 19 years old. Therefore I am going to aim my magazine at older female teenagers above the age of 15. The results showed that most of my participants feel that there is a gap in the market for a pop music magazine. Therefore I am going to do a pop genre music magazine aimed at older teenagers rather than young girls like Top of the Pops is. Most of the participants said they would be willing to pay between £2.00- £2.50 for a music magazine which I think is a reasonable price. I will include special offers such as Itunes vouchers in the magazine because the people who I asked said they would be more willing to buy the magazine if it had offers included. I also am going to include a list of when and where all the live upcoming pop concerts are as participants said this would be helpful.
My second questionnaire is going to be aimed at a niche market of around 15 people. I feel it is neccessary for me to do a second questionnaire because my first one was very broad and helped me deciding on a genre whereas the second questionnaire was based on the pop genre already been chosen. I am going to ask females between the ages of 15-19 years old specific questions relating to a pop music magazine. I feel this important to ask my target market because I want to ensure they will be attracted to my magazine and buy it. It will help me to decide on colours and names which will appeal to my target market who will hopefully be purchasing and reading the magazine. It will also give me various of ideas of what my target market are interested in for the double page spread.
By analysing already existing magazines on the market, I could see what features music magazines use. For example both magazines use pull quotes to attract the reader to the main article. I will use this feature on my front cover because I feel it is a good way of making the audience want to read on and will help link my double page spread to the front cover. Pugs are also a popular feature used on the already existing successful magazines in order to separate information and highlight key facts which are intended to attract the audience to purchase the magazine. From looking at the contents page I can see that they are mostly laid out in clear columns with the page number located next to the each title. Each title then has a brief sentence underneath telling the reader what the article is about so they can decide whether they want to read it or not. There are also smaller images of other artists which are included in the magazine, which attract the reader. Therefore I will lay my contents page out similar to the ones I have analysed.
Overall the graphs have helped me to aim at a specific target market and choose a genre and by analysing the real media artefact's it has helped me to see the essential features of a music magazine which help a magazine to sell and promote an artist successfully.
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